if you went to the oculus website recently, you probably noticed that it doesn’t say oculus in the website header anymore, in fact, it says Meta Quest, But what does that mean?
Facebook Executive Andrew Bosworth, The head of the Virtual Reality and Augmented Reality Divisions posted on Facebook that the company is renaming the Oculus Quest headset to the Meta Quest and they are planning on rebranding the app to have the Meta name as well.
“When people buy our products, we want them to clearly understand that all of these devices come from Meta and ladder up to our metaverse vision,” He said
Bosworth also added “We all have a strong attachment to the Oculus brand, and this was a very difficult decision to make. While we’re changing the brand of the hardware, Oculus will continue to be a core part of our DNA and will live on in things like software and developer tools,”
He also added that there is a Divison name change that changes the name of the Facebook Reality Labs to just Reality Labs.
The Meta Quest name comes from Facebook’s (Oculus’ Parent Company) rebranding as Meta earlier this year to focus more on the Metaverse as that’s where they think the future is headed.
Meta Quest – What This Means For The Oculus Brand
Simply put, this effectively kills the Oculus brand. the Quest is still the same, just not the Oculus part of it. The rebranding just shows Meta (formerly Facebook) doubling down and working towards the wide implementation of the metaverse technology they are pushing towards.
in a couple of years time, you won’t hear the Oculus name anymore, especially if they innovate and release a new headset, like the previously teased “Project Cambria” or the new AR glasses “Nazaré”
